Editorial policy
How FishingHQ decides what to publish, how it handles commercial relationships, why it holds no photographs, and how to tell us we are wrong.
A page has to represent a real question
Every record carries the question it exists to answer, and no two records may answer the same one — the build fails if they do. That is the enforceable version of “no thin doorway pages”: an author who cannot write down the question has discovered that the page should not exist.
For the same reason there is no combinatorial route family. A relationship existing between two records is not a reason to publish a page about the pair; the relationship renders as a section on both, which is where a reader actually wants it.
Commercial content, and why there is none
FishingHQ names no brand, no model and no retailer anywhere in its catalogue, and it holds no opinion about any specific product. Tackle is explained as principles: what a class of equipment does, what the numbers on it mean, how to choose, and how it fails.
Commercial placements are handled by the HEKNO Monetisation platform and are currently off. When they are enabled, the intelligence determines the equipment context FIRST — from the graph, before any placement is requested — so a commercial partner can decline to fill a slot and cannot influence what a page says. Species pages, safety pages, environmental pages, rule pages and explainers can never carry a placement at all, and neither can any page carrying a severe hazard.
There are no invented recommendations to create affiliate surface. A page with nothing to recommend recommends nothing.
Photographs
FishingHQ holds no photographs whose identity and licensing it can vouch for, so it publishes none. A page captioned “roach” showing a rudd teaches every reader who did not already know to identify a roach wrongly, with the authority of a published reference behind it.
Generated images can never serve an identification role here — that is a schema error rather than a policy — because there is no original for a reviewer to check them against. Where a species page would show a photograph, it states plainly that none is held and gives the written identification points instead.
Diagrams
Knot and rig diagrams are programmatically generated, and every one of them currently says so: they are labelled schematic, meaning they correctly show the arrangement of the parts and are not a step-by-step tying sequence. The written steps are the instruction, and the diagram supports them.
A diagram can only be marked verified once a person has checked it against a named canonical reference that somebody has actually read. That is Sprint 2 work.
British English, and plain words
The house style is British English, matching the rest of the HEKNO portfolio and the sources FishingHQ relies on most. Navigation and headings use the reader’s words rather than the data model’s: the model calls an explainer a concept, and the site says Learn.
Corrections
If something here is wrong, tell us. Corrections to matters of fact are made promptly, and a record that turns out to rest on a source that does not support it is quarantined rather than quietly edited — the work and the gap both stay visible.
Write to hello@hekno.co.uk. If you can, say which page and which claim, and what you think the correct position is.
How evidence is labelled is explained in the evidence policy.